Is it really important to have a plan for you social media in your marketing strategy? At BeeSocialSmart we believe it is. As our name suggests, we use the SMART philosophy and want to share it with you – it’s great to hear what you think so please comment and let us know if this helps ……….
S is for Specific:
Specific steps are required to help you accomplish your long term goals; ask yourself the following questions:
- What do I want to achieve and when do I want to achieve this by?
- How much will this cost me in both time and effort?
- How am I going to allocate the resources to this ?
M is for Measurable:
By creating regular reports you will be able to measure your success in stages, which will encourage you to stick to your long-term goals and identify any room for improvement.
There are many tools available on the internet to help you analyse your activity, however if you need support area help is available.
A is for Attainable:
Success is attainable – You can grow your business!
Have a long term plan and break it down into smaller, manageable realistic goals. You will get a sense of achievement at each step which will make the next goal easier to achieve.
By planning each small step, you and your business will grow from strength to strength.
R is for Realistic:
How often do you hear or say? :
“I would love to do that; but I don’t have the time“
Only set goals you know you can realistically achieve. It is better to work with one social media platform (i.e. Twitter or Facebook) than register for every social media tool and risk spreading your time and effort too thin. How much time can you realistically spend every day on social media?
Think big: Start small
T is for Timed:
It is imperative to set yourself deadlines: Identify what you would like to achieve in 1 month, 3 months and 6 months from now.