Videos make great online content and, compared to using real video footage, digital animation is a relatively quick and flexible way to put together an entertaining piece.
Here’s how BeeSocialSmart created an animated video from existing content…..
Re-purpose Existing Content: In terms of promoting your services, re-packaging your existing content in the form of a video can provide new marketing opportunities and stimulate interest in your company. YouTube videos are great for your Google ranking and, social media gurus like Jeff Bullas are always telling us, they are more likely to get shared and prompt feedback via social media channels. They also provide a fun and interesting way to encourage people to find out more about you by visiting your website.
We had the idea of creating an animated video to promote our social media services and started thinking about how to create a short ‘sting’ to tell people what we do. The style needed to be clear and bright, show off our friendly personality and give a short, comprehensive message of what we are about.
Pare Down Content: Before thinking of any visuals, we sat down and made some notes on what we wanted to say. The message had to be made up of short sentences and bullet points but not become too slogan-y. It also had to get straight to the point, be quick to read and easy to understand.
There’s so much to say about your own business that it can be quite difficult to pare it down to the bare essentials. However, we think we did quite a good job of picking a few choice phrases and still giving a strong ‘call to action’.
Key Points for video content:
- Keep messages short and easy to absorb
- Don’t overload the screen
- Pace things so that people have time to read the text
- Unless it’s a tutorial, if your video starts to get more than a couple of minutes long consider splitting it into two separate clips.
- Try to be consistent with your other marketing materials and activity
- Make it clear what people should do when they reach the end
After sorting out the text content, we began thinking about how to present the information visually.
Use Your Brand: The star of the show was always going to be our busy bee, but of course we also needed to make good use of our logo and brand colours. By taking
inspiration from other elements such as the BeeSocialSmart website and our presentation material, we were able to keep a consistent feel. Consistency is important because it helps people understand who the message is from and gives a much more professional impression.
From this point on, it’s really a case of using your imagination! The great thing about animation is that pretty much anything is possible. However, it’s still important to remember to present text clearly and pace things so that people have time to read and absorb the information.
Animation: Sitting down with the animator, we first of all worked on getting the text to flow and then used the animated bee to link the ‘scenes’ together. We added a vibrating effect to the word ‘buzz’ and, naturally, the word ‘bloom’ was just crying out for a few flowers. We chose a vibrant pink to bring in an extra splash of colour and add a little impact.
We didn’t have a voiceover, so we chose some soundtrack music which we used to set the pace and timing for the animation. Adding a few sound effects completed the job!
The finished video was uploaded to our new YouTube channel and embedded into the BeeSocialSmart website. From there is was easy to promote the video using Facebook and Twitter.