You have probably heard the phrase content curation a lot; and the concept of sharing interesting, relevant articles and posts is one of the core activities in good social media marketing. By sharing good content from a range of sources, you can show expertise in your field and present your customers, prospects, business partners and colleagues with a single stream of relevant, accurate and informed material.
“CURATION means to discover, gather and present digital content about a specific topic or subject; amassing content from a variety of sources and delivering it in an organised fashion. It’s now becoming a marketing staple for companies who want a successful online presence”
Of course, many people make extensive use of Twitter and Facebook to share blogs, news and websites and Pinterest is great for building a visual pin-board of ideas. But how about collating and presenting all these articles visually as your own magazine or newspaper?
There are a variety of tools that serve this very purpose. They can be fun to use and give your community a one-stop-shop for finding useful resources and news.
Not only do they allow you to share content you have found, they actually help you find new content to publish to your own pages. Most include a “bookmarklet” to make it easy to share articles. A bookmarklet is the tiny icon that sits in your browser’s toolbar. It allows you to grab content or feeds from any web page and add them to your paper in 1 click.
Here are five well-known online curation tools we like:
Storify gathers social media postings such as tweets, photos and videos to tell a story on a particular subject. The interface lets you search multiple networks and resources to build your story. You can also add your own headlines and comments, pulling all the elements together and giving your own opinions.
Paper.li has many automated features that help you promote your pages and find new, relevant content from across the web. It allows users to subscribe to your paper and also gives you access to scheduled posts and usage stats. It comes as a free basic version and also a paid-for ‘Pro’ edition with more features and customisation options.
Scoop.it is another tool with a great magazine-style layout at the front-end. Its smart searches and community help you discover new content and, of course, it also gives you a bookmarklet to add your own content. You can add your own thoughts and perspective and easily share your magazine across social networks and blogs.
RebelMouse.com, with its ‘Rebel Roar’ product, is a relatively new arrival offering a sophisticated, professional publishing platform which is already being used by some very big companies. It includes many of the same features as other tools; it allows you to bring together and share content from social networks and websites. It has a strong focus on automated tools such as generating newsletters, Twitter Cards, polls and petitions.
Pearltrees is a much more visual platform, ideal for photos, graphics and video. This makes it similar in many ways to Pinterest although the interface has the feel of an online slideshow.
If you use any of these tools why not link your magazine below and we will share. Or if we’ve missed your favourite content curation tool let us know!