Happy 30th birthday, Macintosh!

Who knows what % of current Apple users were even born when this was launched?

TED Blog

Thirty years ago today, Steve Jobs introduced the Macintosh 128k at an Apple shareholders’ meeting. Excitement was high after the airing of the now-classic commercial “1984” during the Super Bowl two days before, and the demo — complete with the “Chariots of Fire” theme song — lived up to the hype.

The unveiling was the backdrop for another thing that started in 1984: TED. At that first conference, Nicholas Negroponte made at jab at the Macintosh mouse in his talk, “5 predictions.” And at the next TED, held in 1990, John Sculley shared his vision for what he calls the “knowledge navigator,” a device eerily iPad-esque.

As we wish Macintosh a happy birthday, we can’t help but think of some of our intertwined moments. Here, a look.

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Link

http://blog.wishpond.com/post/54522636516/the-5-most-common-facebook-post-mistakes

As always a great blog from Wishpond that gives some easy advice on how to avoid classic Facebook pitfalls. Click on the link to read the blog and then take the challenge to find and share examples – share them with us via the comment box or Twitter or Facebook.

Just make sure your page isn’t among them.

5 Social Media Platforms To Help You Promote Your Business.

With so many social media platforms to choose from – which ones will increase performance for your business? At Bee Social Smart we know that social media is a necessary tool for you to be able to add value to your business.

Below is a brief outline of just 5 (of the many) options available and that can help you increase your sales today.

Twitter

Twitter is an online social media platform that enables you too connect to people or businesses. With approximately 555 million accounts there are plenty of people/businesses to communicate with!

Since there are around 9,000 tweets go out every second your tweet has a very short life cycle span – Twitter Users need to post little and often intermittently throughout the day.

Facebook

Many people use Facebook for pleasure but did you know that you can also create a business page?
Facebook potentially gives you the chance to attract a different type of audience to Twitter, plus you can post a picture which is instantly visible to your audience.
Once your page has received 30 likes, you are then able to access ‘insights’ which are statistics to help you identify which helps you measure your efforts.
Facebook Users need to determine how often they are going to post on their business page and stick to it – By posting regular, reliable content people will learn to visit your page as a trusted source of information.

Linked-In


Linked-in gives you the chance to show off your business skills. It is a powerful tool which enables you to display your CV to the entire world! You are given the opportunity to ‘Connect’ with fellow business, people and build relationships with experts that work in the same field as you as well as potential clients.
Linked-in also gives you the opportunity to build yourself an excellent reputation as passed or present colleagues are able to recommend you to their connections.

 

Pinterest
Pinterest is a virtual online pin board. You are able to create boards about subjects you love. For example, if you own a hair salon you could create the following boards:

  • Styles that you have created in your salon (the before and after picture)
  • Styles which are trending in big cities such as London
  • Fashion

Link to these pins on other social media platforms such as Twitter or Facebook. Other users will also see your pins and start to follow you. Pinterest is perfect for any business that has a product to sell or a visual representation of their service.

YouTube
You Tube enables you to put videos of yourself  and market your brand, this can help people develop an instant connection with you.
People in life are very busy – so it is recommended that your video be 3 minutes or less in time – as always content is key.

All of the above are powerful tools which can be used to drive traffic to your website.

Would you like to know more about how to use social media platforms to increase performance in your business? We  are running two workshops on 14th November.

Can’t make on the 14th November, or think a workshop is not for you? We also offer a range of social media consultancy, training and social media management services.

We love to help, contact us through any of our social media channels and we would love to chat and see if we can help.

6 Point Checklist – Making Your Content King!

You’ve probably heard the phrase ‘Content is King’. But you may be sitting there afraid to ask what this actually means, or simply worrying just how to make your content regal…this checklist could help!

What do we mean by content? Our personal favourite definition (courtesy of www.TheWordFactory.com).

“Content is the presentation of information for a purpose to an audience through a channel in a form.”

For social media, ‘content’ is the post, tweet, image, blog and video you share on Facebook, Twitter, YouTube, Pinterest, LinkedIn (and other social media platforms). If you’re aiming for ‘Royal Status” ask yourself these few things.

Content Is King

Making Content King

Is my content………………

Interesting, useful or helpful? Make your content work hard: tell a story, share some facts, surprise your readers, reveal some secrets, give a new spin on existing knowledge, make the reader laugh or cry. Give your fans and followers something to act on or teach them something new, they may well do some of your marketing for you – by sharing, liking and retweeting.

Diverse? Make your content varied and interesting. Re-purpose content you already own such as white papers, research data, editorial articles – it can all be used online. Offer tips and information to educate. Remember to add links to your own website and other sources of information you value. Don’t forget to ask questions, provide promotions and offers. Occasional humour or levity is good as well. Don’t be afraid to share other people’s content it shows you are impartial and value other points of view.

Relevant to my target audience? Identify who you need to talk to and use appropriate phrases, keywords and identify suitable #hashtags. Join existing conversations among your target audience, enjoy the ‘chat’ and avoid the hard sell.

Well written? There’s nothing worse than a post or tweet full of errors and broken links so make sure it’s….

  • Punchy
  • Concise
  • Polite
  • Helpful
  • Trustworthy
  • Entertaining
  • In English (not text speak)
  • Check the spelling
  • Check grammar
  • Check links

Remember all content refers back to your business and your brand.

Helping to drive my business forward? Linking your content to business goals gives your social media efforts a purpose.  Maybe you want to find new business partnerships, or research a new region for business development, identify potential customers and learn more about them, converse with experts in your industry or simply entertain your followers and fans. Write content that helps to meet these goals.

Planned? Content works best when it’s planned and co-ordinated. Use a content calendar to schedule content based on business objectives, monthly targets, seasonality, industry trends and events. Be timely with your content link it to trends and news.

At BeeSocialSmart we follow Chris Brogan and in a recent blog and we found his statement that “Content Marketing is sales-minded storytelling”. It embodies the essence of good practice. Avoid the hard sell but know what you want to say – link your content to your quarterly sales objectives and build a story that helps achieve those targets.

 

Be S M A R T – Be Social !

Is it really important to have a plan for you social media in your marketing strategy? At BeeSocialSmart we believe it is. As our name suggests, we use the SMART philosophy and want to share it with you – it’s great to hear what you think so please comment and let us know if this helps ……….

S is for Specific:

Specific steps are required to help you accomplish your long term goals; ask yourself the following questions:

  • What do I want to achieve and when do I want to achieve this by?
  • How much will this cost me in both time and effort?
  • How am I going to allocate the resources to this ?

M is for Measurable:

By creating regular reports you will be able to measure your success in stages, which will encourage you to stick to your long-term goals and identify any room for improvement.

There are many tools available on the internet to help you analyse your activity, however if you need support area help is available.

A is for Attainable:

Success is attainable – You can grow your business!

Have a long term plan and break it down into smaller, manageable realistic goals. You will get a sense of achievement at each step which will make the next goal easier to achieve.

By planning each small step, you and your business will grow from strength to strength.

R is for Realistic:

How often do you hear or say? :

“I would love to do that; but I don’t have the time

Choose the best social media platform for your business

Choose the best social media platform for your business

Only set goals you know you can realistically achieve.  It is better to work with one social media platform (i.e. Twitter or Facebook) than register for every social media tool and risk spreading your time and effort too thin. How much time can you realistically spend every day on social media?

Think big: Start small

T is for Timed:

It is imperative to set yourself deadlines: Identify what you would like to achieve in 1 month, 3 months and 6 months from now.

Nobody sets off on a journey without first knowing the route they will take and social media is no different.