Why Social Media?

In a traditional setting, advertising used to be leaflets, cold calling, billboards etc. This is now becoming obselete: So why do people use social media as opposed to traditional marketing?

In today’s modern society, everybody leads busy lives, nobody wants the intrusion of having a leaflet thrust into their hand as they are walking down the street, or to receive a telephone call in the evening after a long day.

Social media is about identifying your audience, targeting them and engaging in conversation. Once you have gained trust the ‘customer’ will begin to form a relationship with you and when they are looking for a supplier to purchase there product or service from, you are likely to be top of the list.

‘Engaging’ is the key word. The customer needs to give their permission for you to talk to them. Start a conversation, talk to them about their interests and lives. Let them see that you care about them as a person, and you are not all about the hard sell.

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Think 80/20

80% of your time on social media should be engaging and collaborating with your target audience. Only 20% should be you talking about your products.

Remember: Don’t let social media become anti-social!

 

At Bee Social Smart we aim to give practical, no nonsence advice to you, the supplier. We provide bespoke consultancy for your business to show you how to you can increase your performance with the use of social media.

6 Reasons Your Social Media Efforts Are Failing

So you’re on every social media site you can imagine. You’re posting, Tweeting, telling everyone about your business but “IT’S JUST NOT WORKING”. Ever wondered why?

Maybe it’s time to review exactly what you’re doing; make good use of the time you devote to social media activities.

1. You don’t have an objective for you social media activity – Without a clear objective it’s no wonder things aren’t going to plan. You wouldn’t go into a sales meeting without a bottom line offer in your pocket! Be clear what you want social media to achieve for your business; to acquire and engage new customers, to gain leads and referrals, or to boost awareness, to give you an insight into a new business area, even to become the ‘go to’ expert on a particular topic.

2. You are on the wrong sites? – With myriad options how do you know which one’s are right? Facebook, Twitter, Pinterest, YouTube, LinkedIn, Tumblr, Google+, Digg, Stumbleupon, Reddit, Foursquare – these are some you may know.  Making them work for you does require a bit of homework. Find out where you potential customers are most likely to be active – not all sites work for all brands. Think “Who do we want to talk to” and “What do we want to say” to help focus your social media efforts on sites where your ideas are most likely to appeal to the audience.

3. You are not giving readers/followers anything to react to? – Remember social media is about conversation and communication. Don’t just broadcast – LISTEN. Nobody wants to read time again about your new widget or service, your latest special offer,or why they have to buy what you sell. It’s like chatting to a friend – ask questions, respond to their views, agree or disagree with them, repeat the good stuff, challenge them – don’t just talk about yourself.

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4. You delegate social media to an office junior/PA/Admin assistant. – A classic error. Don’t assume that because your PA/admin assistant is on Facebook that she knows how to use it for business. Social media success requires you to be real, be yourself and show a personality that is appropriate for your business. Find an expert or do it yourself.

5. You pushed out too many ideas. – Keep it simple. It takes time for potential customers to get to know your business, don’t switch and change your posts, tweets or videos too frequently. Create a content strategy and calendar with themes and topics that are relevant. Allow time for people to absorb what you’re saying.

6. You gave up too soon – Few relationships are ‘love at first sight’ and social media is no different. If you are guilty of any point in 1-5 above you probably haven’t had a great first date. But don’t give up too soon. It does take time, some planning and a bit of effort. But the results will be worth it.