In a traditional setting, advertising used to be leaflets, cold calling, billboards etc. This is now becoming obselete: So why do people use social media as opposed to traditional marketing?
In today’s modern society, everybody leads busy lives, nobody wants the intrusion of having a leaflet thrust into their hand as they are walking down the street, or to receive a telephone call in the evening after a long day.
Social media is about identifying your audience, targeting them and engaging in conversation. Once you have gained trust the ‘customer’ will begin to form a relationship with you and when they are looking for a supplier to purchase there product or service from, you are likely to be top of the list.
‘Engaging’ is the key word. The customer needs to give their permission for you to talk to them. Start a conversation, talk to them about their interests and lives. Let them see that you care about them as a person, and you are not all about the hard sell.
80% of your time on social media should be engaging and collaborating with your target audience. Only 20% should be you talking about your products.
Remember: Don’t let social media become anti-social!
At Bee Social Smart we aim to give practical, no nonsence advice to you, the supplier. We provide bespoke consultancy for your business to show you how to you can increase your performance with the use of social media.