Why Social Media?

In a traditional setting, advertising used to be leaflets, cold calling, billboards etc. This is now becoming obselete: So why do people use social media as opposed to traditional marketing?

In today’s modern society, everybody leads busy lives, nobody wants the intrusion of having a leaflet thrust into their hand as they are walking down the street, or to receive a telephone call in the evening after a long day.

Social media is about identifying your audience, targeting them and engaging in conversation. Once you have gained trust the ‘customer’ will begin to form a relationship with you and when they are looking for a supplier to purchase there product or service from, you are likely to be top of the list.

‘Engaging’ is the key word. The customer needs to give their permission for you to talk to them. Start a conversation, talk to them about their interests and lives. Let them see that you care about them as a person, and you are not all about the hard sell.

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Think 80/20

80% of your time on social media should be engaging and collaborating with your target audience. Only 20% should be you talking about your products.

Remember: Don’t let social media become anti-social!

 

At Bee Social Smart we aim to give practical, no nonsence advice to you, the supplier. We provide bespoke consultancy for your business to show you how to you can increase your performance with the use of social media.

5 Social Media Platforms To Help You Promote Your Business.

With so many social media platforms to choose from – which ones will increase performance for your business? At Bee Social Smart we know that social media is a necessary tool for you to be able to add value to your business.

Below is a brief outline of just 5 (of the many) options available and that can help you increase your sales today.

Twitter

Twitter is an online social media platform that enables you too connect to people or businesses. With approximately 555 million accounts there are plenty of people/businesses to communicate with!

Since there are around 9,000 tweets go out every second your tweet has a very short life cycle span – Twitter Users need to post little and often intermittently throughout the day.

Facebook

Many people use Facebook for pleasure but did you know that you can also create a business page?
Facebook potentially gives you the chance to attract a different type of audience to Twitter, plus you can post a picture which is instantly visible to your audience.
Once your page has received 30 likes, you are then able to access ‘insights’ which are statistics to help you identify which helps you measure your efforts.
Facebook Users need to determine how often they are going to post on their business page and stick to it – By posting regular, reliable content people will learn to visit your page as a trusted source of information.

Linked-In


Linked-in gives you the chance to show off your business skills. It is a powerful tool which enables you to display your CV to the entire world! You are given the opportunity to ‘Connect’ with fellow business, people and build relationships with experts that work in the same field as you as well as potential clients.
Linked-in also gives you the opportunity to build yourself an excellent reputation as passed or present colleagues are able to recommend you to their connections.

 

Pinterest
Pinterest is a virtual online pin board. You are able to create boards about subjects you love. For example, if you own a hair salon you could create the following boards:

  • Styles that you have created in your salon (the before and after picture)
  • Styles which are trending in big cities such as London
  • Fashion

Link to these pins on other social media platforms such as Twitter or Facebook. Other users will also see your pins and start to follow you. Pinterest is perfect for any business that has a product to sell or a visual representation of their service.

YouTube
You Tube enables you to put videos of yourself  and market your brand, this can help people develop an instant connection with you.
People in life are very busy – so it is recommended that your video be 3 minutes or less in time – as always content is key.

All of the above are powerful tools which can be used to drive traffic to your website.

Would you like to know more about how to use social media platforms to increase performance in your business? We  are running two workshops on 14th November.

Can’t make on the 14th November, or think a workshop is not for you? We also offer a range of social media consultancy, training and social media management services.

We love to help, contact us through any of our social media channels and we would love to chat and see if we can help.